Ravi Shastri Reveals MS Dhoni and Virat Kohli Earn ₹100 Crore Annually from Ads; Sachin Tendulkar Still in Prime

Ravi Shastri revealed on the ‘Stick to Cricket’ podcast that leading Indian cricketers such as MS Dhoni and Virat Kohli earn over ₹100 crore each year.

Ravi Shastri Reveals Jaw-Dropping Earnings of Indian Cricket Legends

Former India head coach Ravi Shastri left listeners stunned on the ‘Stick to Cricket’ podcast—hosted by former England stars Michael Vaughan, Alastair Cook, Phil Tufnell, and David Lloyd—when he discussed the staggering earnings of top Indian cricketers.

Ravi Shastri revealed that icons like MS Dhoni, Virat Kohli, and Sachin Tendulkar, at the peak of their careers, easily earned over ₹100 crore (around £10 million) annually, mainly through brand endorsements. When Vaughan asked for a conversion, Shastri explained, “They earn a lot through endorsements, for sure. Upwards of a hundred crores, I would say ten million. You just calculate.”

He further shared that these superstars could manage 15–20 advertisements in a single day during their prime, though packed cricket schedules sometimes limited such opportunities. The former England captains’ reactions were immediate and emphatic, with multiple “Wow!” exclamations filling the studio as they grasped the enormity of the figures.

“Someone like MS Dhoni, Virat Kohli, or Sachin Tendulkar in his prime would do over 15-20 ads per day. There’s no time for anything else. They could easily do more considering the cricket they played. They’d do an ad for a year and shoot it in a day,” Shastri added.

Shastri on Cricket’s Commercial Boom and Its Pressures in India

Ravi Shastri framed his insights within the broader transformation of Indian cricket’s commercial landscape, which surged in two key phases: after India’s 1983 World Cup triumph and later with the explosive rise of the IPL. This evolution has driven soaring revenues from TV rights, sponsorships, and advertising. Shastri also highlighted the intense pressure players face amid relentless public scrutiny, describing a life marked by “no privacy” and a short public memory for failures.

The financial figures underscore how Indian cricket has grown beyond sport into a commercial powerhouse, with top players rivaling global superstars like Messi and Ronaldo in earning potential. While central contracts and match fees provide a stable income, most of the wealth for elite cricketers comes from endorsements. However, despite the high demand, players can only participate in a limited number of ad shoots annually due to their demanding international and domestic schedules.

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